Specialist - PR & Marketing

Personal Attributes: • Honest, personable, positive, outgoing, straightforward, persistent • Result and solution-oriented, team player, pro-active to fulfill responsibilities • Service and detail-oriented with a focus on high quality work • Interested in learning and working on a variety of tasks Responsibilities: • Generate well-written, demographic- specific content for internal and external client, both for online and offline medias. • Operate Clients’ social media accounts, especially WeChat Official Account, including article layout design, publish and basic settings. • Collect data of published articles and support in building report according to template. • Manage mass mail distribution for sending company newsletters, greetings. • Maintain media contact list for different clients • Search monthly events information, and provide to related managers and partners for reference. • CRM administration: enter data, maintain and manage CRM system. • Manage vendors for PR & Marketing materials, ensure sufficient stock and update the inventory list regularly • Assist in PR projects and other tasks assigned by Managers Requirements: • Bachelor Degree in journalism and communication advertising, marketing, Chinese, or related majors • Recent graduates or has relevant internship experience • Excellent Chinese writing skills • Hands on experiences on WeChat account operation is a must, experience in managing a personal social media account is an advantage • Proficient in image editing and content layout, with experience using mainstream tools such as Xiumi, Capcut and Canva • Familiarity with the operating guidelines and best practices of mainstream social media platforms, such as WeChat, RED, Weibo and Douyin • Able to communicate in English both verbally and in writing; CET-6 certificate will be given preference. • Product marketing sense & business sense • Has basic idea about how to use AI tools to carry out tasks and boost efficiency